Hairtology Salon Uses

Goldwell® Hair Color

Goldwell Hair Color Salon in Grand Rapids MI - Hairtology.salon
Goldwell Elumen Hair Color Salon in Grand Rapids MI - Hairtology.salon

Goldwell Hair Color

Elumen

Long-lasting, permanent hair color with exceptional durability.

  • Repairs the hair while coloring
  • Without peroxide, amonia and amonia-odor
  • 32 shades from natural to colorful
  • 2 new natural shades with up to 100% grey coverage
  • Alternative for clients with allergic reactions with oxidative color
  • Up to 37% more shine compared to intensive demi-permanent hair colors
  • Up to 76% more color intensity compared to oxidative permanent hair colors
  • Up to 20% longer durability compared to oxidative permanent color

Elumen HDMAX Technology uses a system of specially-selected dyes that penetrate deep into your hair to create extraordinary intensity and longevity while refilling damaged areas inside each hair.

It creates exceptional color brilliance and a healthy feel!

Goldwell Elumen Play Hair Color Salon in Grand Rapids MI - Hairtology.salon

Goldwell Hair Color

Elumen Play

Semi-permanent color with maximum versatility.

  • 13 shades of mix-and-match color
  • Compact assortment with up to 100% fading on tone.
  • Lasts up to 10-15 washes.
  • 8 out of 10 stylists perceive an improved hair structure.
  • 83% rate the shine better than a leading competitor.
  • More than 60% rate the hair feel after coloration with Elumen Play better than leading competitors.
  • 60% of stylists rate the color brilliance better than leading competitors.

Elumen HDMAX Technology uses a system of specially-selected dyes that penetrate deep into your hair to create extraordinary intensity and longevity while refilling damaged areas inside each hair.

It creates exceptional color brilliance and a healthy feel!

Goldwell Topchic Hair Color Salon in Grand Rapids MI - Hairtology.salon

Goldwell Hair Color

Topchic

Intelligent color for unique beauty.

  • Topchic guarantees intense colors full of brilliance in all dimensions.
  • 100% grey coverage – Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to TriFlective Naturals. All guaranteed by the Dye Penetration and Reflects³ System.
  • ULTIMATE DURABILITY – First cool assortment on the professional hair color market from Goldwell staying cool over time – guaranteed by the innovative CoolProtect Technology.
  • EXCELLENT EVENNESS – For beautiful, even color results from regrowth to ends. Guaranteed by the Equalizer System 2.0.
  • OPTIMUM GENTLENESS – 100% performance with no compromise on gentleness – guaranteed by patented Coenzyme Technology & creamy-smooth lotion with IntraLipid.

Performance proven by over 60 patents!

Ammonia-Free Hair Color

Nectaya

Hair color without ammonia, without compromising on performance.

  • Nurturing hair color with natural smoothness, manageability and shine for a rejuvenated feel, without ammonia.
  • Notably healthier hair feeling
  • Rich saturated color
  • Guaranteed grey coverage – up to 100% – with lively color results
  • Dozens of natural shades

Nectaya was developed over 6 years of extensive research, driven by Goldwell’s dedication to color perfection. The results are 7 patents pending, and a unique combination of technologies that nurtures hair for a noticeably healthier feeling.

Goldwell colorance hair color salon in Grand Rapids - hairtoloty.salon

Goldwell Hair Color

Colorance

Demi-permanent hair color that’s versatile.

  • Perfectly colors and repairs in one step.
  • pH-balanced formula with integrated IntraLipid effectively repairs hair structure by regenerating up to 70 % lost lipids.
  • BRILLIANT SHINE – Up to 90 % more shine on virgin hair
  • SMOOTH HAIR FEEL – Up to 30 % softer and smoother hair feel on damaged hair
  • OUTSTANDING GENTLENESS – Up to 35 % more gentleness when Topchic is Color Balanced with Colorance

Unlimited Possibilities!

  • Enhance your natural color
  • Add a fashion shade
  • Refresh your color base
  • Cover up to 50% of greys